This course provides an overview of sports marketing as a component of an integrated marketing strategy. The course assists students to develop a critical appreciation of marketing in sport and through sport. Marketing concepts that include donations, licensing, sponsorship, endorsements, franchises, TV rights, advertising, branding, integrated marketing communication, sponsorship evaluation methods, public relations and social media will be covered during this course. Students will critically analyse current sport marketing related concepts, establishments, strategies and campaigns using a range of case studies like Adidas.
- Teacher: Kupakwashe Mukurumbira